5 Marketing Strategies To Attract Customers To Your Auto Shop

Working on cars is a fun and rewarding challenge. You get to fix different problems, learn something new every day, and see the results of all your hard work. To help shops make sure there’s always a steady stream of cars to fix and service, marketing is important. Marketing can help attract new customers, build your business presence, and remind returning clients why they prefer your services over competitors’.
The widespread adoption of digital technology means that you now have wider access to more potential customers than in the past. In order to do that, however, you first have to know how to use your resources to maximize your reach. If you’re interested in enriching your career as a mechanic, read on for a few helpful tips on how best to get people talking about your business.

1. Email Newsletters Are an Inexpensive Way to Reach Potential Clients

Email marketing is a direct line of communication between you and your customers. The rise of digital technology means that because almost anyone can draft and send an email, using email newsletters is an inexpensive way to keep your shop or services fresh in the minds of clients.
Start by asking yourself who your audience is, what they want, and how what you offer can help them get it, because this helps you create content that will convince them to try or return to your business. You can also try sending out coupons such as a discount on brake pad replacements, for example.

2. Post Engaging Content Which Highlights Your Auto Mechanic Training

Engaging content is simply something that will catch your audience’s attention, which you can post on your company’s website or social media account. One of the best ways to grab a user’s attention is to include a visual component such as a picture or video, which can be fun for people to share.
For example, a video showing you changing motor oil would give them a glimpse into the skills you gained in auto mechanic training, as well as the fact that you clearly know what you’re doing. This can help build connection, and keep your garage fresh in the minds of potential clients.

Graduates can share interesting content which showcases their automotive training

3. Graduates of Automotive Training Can Use Social Media

Social media is an easy way to engage with your audience. It’s important to find platforms which you think your audience uses most. Start with some of the free and easy-to-use platforms such as Facebook or Twitter, which you can regularly update with relevant, interesting content.
From traffic news and travel tips to staff features and community updates, your content can cover many topics. Social media isn’t just a one-way street, either—customers can post positive reviews about your business, and give you valuable feedback to help make your business even better.

4. Encourage Reviews and Seek Out Referrals

Sometimes your customers might be so happy with your service that they feel compelled to talk about it and share it with others. User-generated reviews are important, particularly because they encourage potential customers to try your business. You can encourage your customers to share their experiences with feedback cards, review sites, and even social media posts.

5. Focus on a Strong Local Presence and Then Build Upon Your Foundations

Getting involved locally after your automotive training can help build a support system you can use to grow your business. Hosting events such as open houses, Q&A sessions, and automotive seminars are a great way to let the community know you care about their opinion and involvement.
You can also sponsor local events or partner with a charity to expand the amount of people you come into contact with. This will help you keep your garage top in the minds of potential clients, as well as make a difference in your community.